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Do Your Research

Internet Locksmith Scammers Getting The YOUR Big Bucks

C A FitzPatrick NRI CML

Different scamster “locksmiths” have different tactics. In a CBS Atlanta News investigation caught “Atlanta Solution Locksmith” in the act.
They found this scam artist’s strategy to lure in and ripoff customers. This company has registered THOUSANDS of different fraudulent “locksmith” names with different fake company websites that pretend to be in different locations, all over the internet.

The thousands of different local phone numbers displayed on each website are diverted to a central call center in Dunwoody. The websites are stuffed with keywords and backlinks to direct the unsuspecting public and their hard earned money to the owner

Asher Asaf Uziel.

All of the websites were registered in his own name. Most of the registrations have since been removed. He still has a facebook page in his name.

Tens of thousands of people have fallen victim to this web of deciet by not researching the company. Almost impossible to do when one is in a vulnerable position and needs help quickly. One of those victims in Midtown Atlanta is Hollie Holler. She didn’t know the company she hired, she just called the first thing that popped up on Google, resulting in being forced into paying a thief $232 to get her keys back.

“I was angry but there wasn’t anything I could do about it,” said Holler, who didn’t know the low rating of the locksmith she hired.

There are many more complaints according to the Atlanta Better Business Bureau.

The Georgia Governor’s Office of Consumer Protection hired the company in the “urgent situation.” During the undercover operation, the quote given over the phone was $29 plus labor. They ended up being charged $113! My question is, since this was an official investigation, why weren’t Uziel and his ‘locksmith’ arrested? Why weren’t his office/call center and home raided, computers and bank accounts seized? He was only fined $111,897.40. The state got $100k of that, leaving a paltry $11,897.40 for the bilked customers (which they could find) to split up. By theft, Uziel drives a BMW and owns a house worth $1.3 MILLION. $100k is a small price to pay, there is no telling how much he has actually amassed with this fraud.When the news reporter approached him, he just ran off and hid – VIDEO

Sadly, more scammer locksmiths have established themselves around Atlanta and nationwide. These fake companies have damaged the reputation of legitimate locksmiths.
Burt Kolker, owner of a 45-year old locksmith company in Sandy Springs says his business is slowly losing and getting a bad reputation because these phonies have stolen his name. “I think I’ve lost 40 percent of my business,” he said. The biggest loser however is the public, with hundreds of millions of dollars stolen anually from the pockets of hard working Americans. Do your research BEFORE you need a locksmith. If you are locked out and they tell you a dollar figure AND UP or PLUS LABOR or the ‘technician’ determines the price. You are about to get ripped off.
Almost 80% of cars can be opened with a single tool and similar technique, another 8 or 9% can be opened with 2 more tools. I have about 47 or so tools to cover the last 12%. NO ONE NEEDS TO SEE YOUR CAR FIRST, for an auto lockout, the entire price should be given to you over the phone. Average price during daylight hours – is about $50.

What’s in a Number? ( a phone number that is)

Checking Google the other morning using the search term “locksmith 30043” I came across 6 listings. The first was for Gwinnett Locks and Keys, a local locksmith just across highway 20 from me. They are legitimate. Unfortunately the other 5 were not. Here is what I found:

Lawrenceville Locksmith Guys
1541 Laurel River Trail
Lawrenceville, GA
(770) 203-1736

Avilon Lock Change & Rekey Service
1446 Calvin Davis Cir
Lawrenceville, GA
(770) 203-1736

Make a car key in Lawrenceville
335 Rosedown Way
Lawrenceville, GA
(770) 203-1736

All Around Car Key & Automotive Service
1107 Nickel Plate Ct
Lawrenceville, GA
(770) 203-1788

Aborn Lockouts Service
274 Russell Ridge Dr
Lawrenceville, GA
(770) 203-1732

You will notice that 3 of the phone numbers are exactly the same and the rest have the first 8 digits the same.
I found the same thing last December, there were over 70 different listings using 48 different phone numbers, all the numbers had the same first 8 digits and of course some of the numbers were reused. Some of them had 5 listings using the same phone numbers covering the entire N Metro area. I didn’t check to see how many there were this time, so I’m only using the first page of Google listings as an example.

A tactic of the scammer ‘locksmith’ is to spam the internet with multiple listings to increase the chances of the unsuspecting public calling them so they can rob you. In the example above, Google returned 6 total listings, A – F.  5 of these listings were fraudulent and all 5  connected to the same scamster company which is most likely out of state. This is inferred by the fraudulent reviewers activity. There are actually more than 20 connected to this single out of state company in the surrounding cities, but we are focusing just on Lawrenceville for now.

Having the same and similar phone numbers means the scammer has purchased a bank of local phone numbers. This accomplishes 4 things:

  • 1)to make you believe that each number is a different company, giving the illusion of choice.

  • 2) to spam the listings so legitimate and honest locksmiths won’t be found.

  • 3) to make you believe they are local so you won’t have to wait. And finally…

  • 4) the ultimate goal is to steal from you.

Additionally, each listing had a single fraudulent 5 review. The reviews were posted under some obviously false names; Mccaffery Myler, Bowman Arvidson , Lowrey Stutes , Mercurio Sunseri and Korhonen Hargrove. Clicking on these names will take you to the Google+ review pages associated with the false names. All but one have posted 10 separate 5  reviews for fake locksmiths in 4 different states! The odd one out only posted 9.

There is a concerted effort afoot to steal as much money as can be bullied out of you – So, when you are searching Google for your locksmith and you see a good Google review, check out the reviewer, check the other listings for similar phone numbers. You will save yourself a lot of heartache and more importantly, your hard earned cash.

Please do your research, find your locksmith BEFORE you need him or her.